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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Teams

    Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying the Right Role for Yourself

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning, Data Science, Data Analysis, Data Architecture, Big Data, Analytical Skills, Business Analysis, Business Analytics, Cloud Computing Architecture, Cloud Engineering

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Regression Analysis

    Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Logistic Regression, Statistical Analysis, Data Analysis, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Feature Engineering, Data Preprocessing, Exploratory Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    TikTok Storytelling: Write Compelling Stories

    Skills you'll gain: TikTok, Storytelling, Content Creation, Storyboarding, Video Production, Scripting, Concision, Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Logistic Regression Fundamentals: Analyze & Predict

    Skills you'll gain: Model Evaluation, Logistic Regression, SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Feature Engineering, Analytics, Statistical Methods, Data Transformation, Statistical Modeling, Statistical Analysis, Business Analytics, Estimation, Probability

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Probability and Statistical Methods

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Probability Distribution, Data Analysis, Markov Model, Data Science, Statistics, Statistical Inference, Probability, R Programming

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Analyzing Job Needs and Creating Job Postings

    Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data-Driven Leadership Skills Capstone Project

    Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Team Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership Development, Leadership and Management, Strategic Decision-Making, Agile Methodology, Organizational Structure

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Power Pages for Beginners: Create Website for Your Company

    Skills you'll gain: Microsoft Power Platform, Hypertext Markup Language (HTML), No-Code Development, Microsoft 365, UI Components, Development Environment, Web Content, Web Design and Development, Web Design, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Google Cloud

    Modern Security Operations

    Skills you'll gain: Cyber Operations, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Threat Management, DevOps, Security Engineering, Threat Detection, Cyber Security Assessment, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation, Critical Thinking

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Ball State University

    Data Visualization

    Skills you'll gain: Data Visualization, Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Data Analysis, Tidyverse (R Package), Data Manipulation

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Operations Research, Production Planning, Graph Theory, Data-Driven Decision-Making, Decision Making, Mathematical Modeling, Process Optimization, Network Planning And Design, Complex Problem Solving, Computational Logic, Algorithms, Linear Algebra, Cryptography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Sales Teams: Coursera
  • Identifying the Right Role for Yourself: University of California, Irvine
  • Regression Analysis: University of Colorado Boulder
  • TikTok Storytelling: Write Compelling Stories: Coursera
  • Logistic Regression Fundamentals: Analyze & Predict: EDUCBA
  • Advanced Probability and Statistical Methods: Johns Hopkins University
  • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)
  • Data-Driven Leadership Skills Capstone Project: University of Glasgow
  • Power Pages for Beginners: Create Website for Your Company : Coursera
  • Modern Security Operations: Google Cloud

Skills you can learn in Marketing

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Digital Marketing (13)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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