Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Business Economics, Market Dynamics, Tax, Resource Allocation, Consumer Behaviour, Price Negotiation, Cost Management, Production Management
Build toward a degree
Intermediate · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Writing, Research Design, Research Methodologies, Writing and Editing, Research, Scientific Methods, Academic Advising, Style Guides, Qualitative Research, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Competitive Analysis, Market Research, Presentations, Financial Modeling, Fundraising
Beginner · Course · 1 - 3 Months

Skills you'll gain: Blockchain, Threat Modeling, Application Programming Interface (API), Scripting, Cryptography, Cryptographic Protocols, Application Security, FinTech, Scalability, Payment Systems, Software Development, Emerging Technologies, Distributed Computing, Secure Coding, Software Development Tools, Computer Programming, Transaction Processing, Business Analysis, Market Dynamics, Finance
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

The University of Chicago
Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Digital Content, Technology Strategies, Regulation and Legal Compliance, Network Protocols, Telecommunications, Market Dynamics, Case Law, Lawsuits, Economics, Competitive Analysis
Mixed · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Mathematical Modeling, Systems Thinking, Strategic Decision-Making, Innovation, Social Sciences, Strategic Thinking, Decision Making, Complex Problem Solving, Critical Thinking, Network Analysis, Economics, Probability, Market Dynamics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases
Beginner · Specialization · 3 - 6 Months