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  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
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    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
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    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    University of Illinois Urbana-Champaign

    Firm Level Economics: Consumer and Producer Behavior

    Skills you'll gain: Supply And Demand, Economics, Business Economics, Market Dynamics, Tax, Resource Allocation, Consumer Behaviour, Price Negotiation, Cost Management, Production Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    2.5K reviews

    Intermediate · Course · 1 - 3 Months

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    U

    Universidad Nacional Autónoma de México

    Cómo hacer una tesis

    Skills you'll gain: Writing, Research Design, Research Methodologies, Writing and Editing, Research, Scientific Methods, Academic Advising, Style Guides, Qualitative Research, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
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    1.7K reviews

    Beginner · Course · 1 - 3 Months

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    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Competitive Analysis, Market Research, Presentations, Financial Modeling, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
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    305 reviews

    Beginner · Course · 1 - 3 Months

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    AI CERTs

    From Blocks to Code: Bitcoin Developer Essentials

    Skills you'll gain: Blockchain, Threat Modeling, Application Programming Interface (API), Scripting, Cryptography, Cryptographic Protocols, Application Security, FinTech, Scalability, Payment Systems, Software Development, Emerging Technologies, Distributed Computing, Secure Coding, Software Development Tools, Computer Programming, Transaction Processing, Business Analysis, Market Dynamics, Finance

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
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    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

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    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Digital Content, Technology Strategies, Regulation and Legal Compliance, Network Protocols, Telecommunications, Market Dynamics, Case Law, Lawsuits, Economics, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1.1K reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Michigan

    Model Thinking

    Skills you'll gain: Mathematical Modeling, Systems Thinking, Strategic Decision-Making, Innovation, Social Sciences, Strategic Thinking, Decision Making, Complex Problem Solving, Critical Thinking, Network Analysis, Economics, Probability, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
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    2.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases

    4.6
    Rating, 4.6 out of 5 stars
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    24K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • GenAI for SEO: A Hands-On Playbook: IBM
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Firm Level Economics: Consumer and Producer Behavior: University of Illinois Urbana-Champaign
  • Cómo hacer una tesis: Universidad Nacional Autónoma de México
  • Entrepreneurship: The Chinese University of Hong Kong
  • From Blocks to Code: Bitcoin Developer Essentials: AI CERTs
  • Advanced Techniques for Strategic Account Management: LearnQuest
  • Pricing Strategy: IE Business School
  • Understanding the Campaign Components: University of Colorado Boulder
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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