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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Analytics, Consumer Behaviour, Market Share, Advertising, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    470 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje en educación universitaria

    Skills you'll gain: Program Evaluation, Curriculum Development, Student-Centred Learning, Higher Education, Instructional Strategies, Ethical Standards And Conduct, Qualitative Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    654 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Unreal Engine, 3D Assets, Unity Engine, Application Development, Prototyping, Interaction Design, User Experience Design, Human Computer Interaction, Web Development Tools, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    Urban Air Mobility

    Skills you'll gain: Traffic Flow Optimization, Transportation Operations, Sustainable Design, Environmental Issue, Sustainable Engineering, Feasibility Studies, Emerging Technologies, Regulatory Compliance, Concept Of Operations, Data-Driven Decision-Making, Market Dynamics, Human Factors, Safety Standards

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Digitalisation in the Aerospace Industry

    Skills you'll gain: Human Factors, Manufacturing and Production, Production Process, Automation, Human Machine Interfaces, Robotics, Digital Transformation, Maintenance, Repair, and Facility Services, Artificial Intelligence, Simulation and Simulation Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    273 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Reviews & Metrics for Software Improvements

    Skills you'll gain: Sprint Retrospectives, Scrum (Software Development), Software Technical Review, Agile Project Management, Agile Software Development, Software Quality Assurance, Agile Methodology, User Story, Requirements Analysis, Usability Testing, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    182 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    655 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Finance

    Skills you'll gain: Market Liquidity, Financial Market, Portfolio Management, Securities Trading, Investments, Securities (Finance), Equities, Portfolio Risk, Financial Trading, Capital Markets, Finance, Market Dynamics, Risk Analysis, Economics, Fixed Asset, Market Data, Derivatives, Technical Analysis, Statistical Methods, Financial Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Leadership Through Marketing: Northwestern University
  • Generative AI for Sales: Coursera
  • Evaluación del y para el aprendizaje en educación universitaria: Universidad Nacional Autónoma de México
  • Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal: University of Michigan
  • Urban Air Mobility: Technical University of Munich (TUM)
  • Digitalisation in the Aerospace Industry: Technical University of Munich (TUM)
  • Reviews & Metrics for Software Improvements: University of Alberta
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Doing Business in China: The Chinese University of Hong Kong
  • The Theory of the Firm: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

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