• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Training and Practicing in English Public Speaking

    Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Strategy and Innovation for Agile Organizations

    Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Business Transformation, Competitive Analysis, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    72 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Comprender las dimensiones interculturales en la cotidianidad

    Skills you'll gain: Mediation, Culture, Intercultural Competence, Diversity Awareness, Language Competency, Cultural Diversity, Multilingualism, Social Justice, Cultural Sensitivity, Storytelling, Qualitative Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    392 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Brand New Brand

    Skills you'll gain: Logo Design, Style Guides, Branding, Typography, Graphic and Visual Design, Brainstorming, Design Research, Layout Design, Adobe InDesign, Creativity, Adobe Photoshop, Color Theory, Design Elements And Principles

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Design of Experiments

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    377 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Creative Writing: The Craft of Setting and Description

    Skills you'll gain: Storytelling, Writing, Writing and Editing, Content Creation, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Innovation, Clinical Assessment, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    67 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Herbal Medicine

    Skills you'll gain: Drug Interaction, Contraindication, Pharmacology, Patient Education And Counseling, Pharmacotherapy, Medication Therapy Management, Nurse Education, Pain Management, Pharmaceuticals, Patient Evaluation, Respiratory Care, Patient Safety, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Chronic Diseases, Gynecology, Health And Safety Standards, Medical Science and Research, Patient Communication, General Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    849 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    817 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Psychology of Popularity

    Skills you'll gain: Human Development, Psychology, Social Impact, Social Sciences, Behavioral Health, Mental Health, Child Development, Life Sciences, Biology, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Targets, Assays & Screening

    Skills you'll gain: Drug Development, Pharmaceuticals, Pre-Clinical Development, Pharmacology, Laboratory Testing, Biochemical Assays, Clinical Research, Pharmaceutical Terminology, Verification And Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research essentials for marketing management
market research and analysis for tech industries
1…115116117…340

In summary, here are 10 of our most popular market research courses

  • Training and Practicing in English Public Speaking: Shanghai Jiao Tong University
  • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
  • Strategy and Innovation for Agile Organizations: Duke University
  • Comprender las dimensiones interculturales en la cotidianidad: Universidad de los Andes
  • Brand New Brand: California Institute of the Arts
  • Design of Experiments: Arizona State University
  • Creative Writing: The Craft of Setting and Description: Wesleyan University
  • Healthcare Marketplace Capstone: University of Minnesota
  • Herbal Medicine: University of Minnesota
  • Supply Chain Analytics: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok