• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Dynamics, New Product Development, Innovation, Product Development

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Mergers and Acquisitions

    Skills you'll gain: Mergers & Acquisitions, Private Equity, Investment Banking, Financial Statement Analysis, Intercompany Accounting, Business Valuation, Financial Statements, Financial Forecasting, Financial Analysis, Capital Markets, Financial Modeling, Price Negotiation, Financial Accounting, Corporate Tax, Accounting, Income Statement, Balance Sheet, Investments, Corporate Strategy, Financial Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    643 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Cybersecurity for Business

    Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Open Web Application Security Project (OWASP), Incident Response, Penetration Testing, Computer Security Incident Management, Metasploit, Distributed Denial-Of-Service (DDoS) Attacks, Cybersecurity, Threat Management, Data Security, Authentications, Cyber Attacks, Security Testing, Cloud Security, Security Strategy, Computer Security Awareness Training, Risk Management, Security Awareness, Enterprise Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of California, Santa Cruz

    GetVirtual: How to Launch Your Online Business

    Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Customer Relationship Management

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Customer Relationship Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Client Services, Relationship Building, Customer Insights

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Core Concepts in Project Management

    Skills you'll gain: Project Closure, Project Management, Stakeholder Management, Project Management Life Cycle, Project Coordination, Risk Management, Conflict Management, Resource Management, Stakeholder Analysis, Change Management, Risk Analysis, Agile Methodology

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Interactive Data Visualization, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Data Collection, Data Analysis Software, Microsoft Excel, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Organizational Analysis

    Skills you'll gain: Organizational Structure, Social Network Analysis, Decision Making, Organizational Leadership, Organizational Change, Strategic Decision-Making, Business, Culture, Sociology, Analysis, Resource Management, Case Studies, Coordination, Negotiation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Design Reviews, Typography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    906 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic AI Governance

    Skills you'll gain: Responsible AI, Threat Modeling, MLOps (Machine Learning Operations), Security Testing, Secure Coding, Cost Management, Data Ethics, Data Governance, Experimentation, Prompt Engineering, Application Security, CI/CD, Automation, Financial Forecasting, Compliance Management, Governance, Technical Documentation, Vulnerability Assessments, Risk Management, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Practical Guide to Trading

    Skills you'll gain: Derivatives, Equities, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Statement Analysis, Financial Analysis, Market Analysis, Analysis, Capital Markets, Portfolio Risk, Tax, Balance Sheet, Financial Regulations, Business Metrics, Market Data

    4.4
    Rating, 4.4 out of 5 stars
    ·
    836 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Evolution of Sports Media

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy and techniques
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…108109110…370

In summary, here are 10 of our most popular marketing strategy courses

  • الاستراتيجية التنافسية : Ludwig-Maximilians-Universität München (LMU)
  • Mergers and Acquisitions: University of Illinois Urbana-Champaign
  • Cybersecurity for Business: University of Colorado System
  • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
  • Advanced Customer Relationship Management: Microsoft
  • Core Concepts in Project Management: LearnKartS
  • Market Research Methods and Data Analysis Certificate: Coursera
  • Organizational Analysis : Stanford University
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • Strategic AI Governance: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok