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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


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    Coursera

    Align, Analyze, and Communicate: AI Projects

    Skills you'll gain: Stakeholder Communications, Discussion Facilitation, Strategic Communication, Project Coordination, Stakeholder Engagement, Analysis, Project Scoping, Process Mapping

    Intermediate · Course · 1 - 4 Weeks

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    The Hong Kong University of Science and Technology

    FinTech: Finance Industry Transformation and Regulation

    Skills you'll gain: FinTech, Financial Regulation, Business Continuity Planning, Compliance Management, Disaster Recovery, Financial Regulations, Operational Risk, Bank Regulations, Risk Management, Business Risk Management, Financial Industry Regulatory Authorities, Financial Services, Governance, IT Management, Information Assurance, Market Trend, Internal Controls, Emerging Technologies, Banking, Blockchain

    4.7
    Rating, 4.7 out of 5 stars
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    949 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Secure AI Systems Across Lifecycle Stages

    Skills you'll gain: AI Security, Threat Modeling, MITRE ATT&CK Framework, Application Security, Security Engineering, Security Controls, Responsible AI, MLOps (Machine Learning Operations), Cybersecurity, Model Deployment, Data Security, Threat Detection, Artificial Intelligence and Machine Learning (AI/ML), Vulnerability Assessments, Application Lifecycle Management

    Intermediate · Course · 1 - 4 Weeks

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    ESSEC Business School

    Réussir le Changement

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, Agile Project Management, Leadership and Management, Organizational Development, Industrial and Organizational Psychology, Social Sciences, Employee Training, Sociology, Human Resources, Leadership, Communication, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
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    2.1K reviews

    Mixed · Course · 1 - 3 Months

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    University of Minnesota

    Creative Problem Solving

    Skills you'll gain: Creativity, Creative Thinking, Creative Problem-Solving, Brainstorming, Cognitive flexibility, Persistence, Curiosity, Resourcefulness, Innovation, Problem Solving, Growth Mindedness, Adaptability, Motivational Skills

    4.4
    Rating, 4.4 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 4 Weeks

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    AI CERTs

    Responsible AI Principles

    Skills you'll gain: Responsible AI, AI Security, Data Ethics, Governance, Data Governance, Law, Regulation, and Compliance, Ethical Standards And Conduct, Compliance Training, Artificial Intelligence, Business Ethics, Compliance Management, Accountability, Regulatory Requirements, Governance Risk Management and Compliance, General Data Protection Regulation (GDPR), Personally Identifiable Information, Information Privacy, Stakeholder Engagement

    Beginner · Course · 1 - 3 Months

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    Coursera

    GenAI Prompting, Evaluation, and Governance

    Skills you'll gain: Responsible AI, AI Security, Prompt Engineering, Generative AI, Governance Risk Management and Compliance, Content Performance Analysis, Risk Management, Governance, Retrieval-Augmented Generation, Model Evaluation, Compliance Management, Data-Driven Decision-Making, Performance Analysis, Cross-Functional Team Leadership, System Monitoring, Gap Analysis, Large Language Modeling, Performance Metric, Quality Assessment, Cost Benefit Analysis

    Intermediate · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process

    4.5
    Rating, 4.5 out of 5 stars
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    55 reviews

    Beginner · Specialization · 1 - 3 Months

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    Starweaver

    Threat Hunting Techniques

    Skills you'll gain: Cyber Threat Hunting, Splunk, Threat Detection, Jupyter, Anomaly Detection, Threat Management, Cybersecurity, Data Analysis, Data Science, Applied Machine Learning, Security Information and Event Management (SIEM), Pandas (Python Package), Interactive Data Visualization, Data Cleansing, Data Transformation, MLOps (Machine Learning Operations), Unsupervised Learning, Machine Learning Methods, Automation

    Intermediate · Course · 1 - 3 Months

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    University of Michigan

    Negociación exitosa: Estrategias y habilidades esenciales (en español)

    Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Communication, Conflict Management, Persuasive Communication, Planning, Influencing, Decision Making, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
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    2.7K reviews

    Mixed · Course · 1 - 3 Months

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    O.P. Jindal Global University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Empathy & Emotional Intelligence, Interpersonal Communications, Emotional Intelligence, Critical Thinking

    Build toward a degree

    Beginner · Course · 3 - 6 Months

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    Packt

    Delivering Bad News to Customers

    Skills you'll gain: Relationship Management, Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Strategic Communication, Compassion, Solution Delivery

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular brand management courses

  • Align, Analyze, and Communicate: AI Projects: Coursera
  • FinTech: Finance Industry Transformation and Regulation: The Hong Kong University of Science and Technology
  • Secure AI Systems Across Lifecycle Stages: Coursera
  • Réussir le Changement: ESSEC Business School
  • Creative Problem Solving: University of Minnesota
  • Responsible AI Principles: AI CERTs
  • GenAI Prompting, Evaluation, and Governance: Coursera
  • Strategic Communication Campaigns: University of Colorado Boulder
  • Threat Hunting Techniques: Starweaver
  • Negociación exitosa: Estrategias y habilidades esenciales (en español): University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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