• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Intellectual Property

    Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    From Idea to Startup

    Skills you'll gain: Business Planning, Value Propositions, Entrepreneurship, Ideation, Business Strategy, New Product Development, Risk Management, Product Development, Innovation, Communication, Business Risk Management, Persuasive Communication, Feasibility Studies, Verification And Validation, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    779 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Annual Campaigns: Building a Case for Support

    Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Customer Relationship Building, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Data-Driven Decision-Making, Communication Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Revolution in Financial Services

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Strategy, Strategic Decision-Making, Governance, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Banking Services, Financial Systems, Project Design, Solution Design, Cryptography, Design, Emerging Technologies, Payment Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    English Intermediate B1

    Skills you'll gain: Presentations, Oral Expression, Business Communication, Business Correspondence, English Language, Verbal Communication Skills, Negotiation, Business Writing, Interviewing Skills, Writing, Vocabulary, Report Writing, Data Storytelling, Taking Meeting Minutes, Language Competency, Interpersonal Communications, Education and Training, Communication, Language Learning, Formal Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    444 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Hands-On Microsoft 365 and SharePoint Training

    Skills you'll gain: Microsoft 365, Microsoft Power Automate/Flow, Microsoft Power Platform, Data Governance, Data Migration, Business Process Automation, Content Management, Microsoft Teams, Microsoft Office, Trend Analysis, Document Management, Strategic Thinking, Strategic Planning, System Configuration, Compliance Management, Technology Roadmaps, DevOps, Microsoft Copilot, Data Security

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Design Ethical AI Rewards and Policies

    Skills you'll gain: Reinforcement Learning, Regulatory Compliance, Due Diligence, Artificial Intelligence and Machine Learning (AI/ML), Risk Analysis, Policy Analysis, Policy Development, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Data Sharing, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    New York University

    Introduction to Cyber Security

    Skills you'll gain: Security Engineering, Authentications, Threat Modeling, Network Security, Public Key Infrastructure, Distributed Denial-Of-Service (DDoS) Attacks, Firewall, Cyber Attacks, Cryptography, Infrastructure Security, Cybersecurity, Cyber Security Strategy, Data Encryption Standard, Cyber Risk, Mobile Security, Enterprise Security, Computer Security, Application Security, Threat Detection, Cyber Security Policies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for IT Systems Analysts and Architects

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Systems Analysis, AI Workflows, Business Analysis, Systems Architecture, Solution Architecture, Business Process Automation, Stakeholder Analysis, Prototyping, Software Architecture, Consulting, Systems Thinking, Responsible AI, Machine Learning, Business Communication, Project Documentation, Stakeholder Communications, Technical Consulting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive AI Leadership Mastery

    Skills you'll gain: Responsible AI, AI Enablement, Organizational Change, AI Product Strategy, Product Roadmaps, Program Implementation, Stakeholder Engagement, Google Gemini, Anthropic Claude, Business Strategy, Leadership, Business Transformation, Change Management, Content Strategy, Corporate Communications, Digital Media Strategy, Non-Verbal Communication, Verbal Communication Skills, Communication Strategies, Communication

    3.7
    Rating, 3.7 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Relationship Management, Procurement, Supplier Management, Purchasing, Supply Management, Vendor Relationship Management, Supply Chain, Supplier Performance Management, Vendor Management, Decision Making, Risk Management, Cost Benefit Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

1…101102103…363

In summary, here are 10 of our most popular marketing strategy courses

  • Introduction to Intellectual Property: University of Pennsylvania
  • From Idea to Startup: Technion - Israel Institute of Technology
  • Annual Campaigns: Building a Case for Support: University of California, Davis
  • Blockchain Revolution in Financial Services: INSEAD
  • English Intermediate B1: Università di Napoli Federico II
  • Hands-On Microsoft 365 and SharePoint Training: Packt
  • Design Ethical AI Rewards and Policies: Coursera
  • First Steps in Visme: Coursera
  • Introduction to Cyber Security: New York University
  • Generative AI for IT Systems Analysts and Architects: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok