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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    Universitat PolitĆØcnica de ValĆØncia

    Visualización de datos con Python

    Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming

    Intermediate Ā· Course Ā· 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Apache Spark, Cloud Computing, Cloud Storage, Cloud Platforms, Network Architecture, Computer Networking, File Systems, Apache Hadoop, Cloud Applications, Apache Mahout, Cloud Computing Architecture, Infrastructure As A Service (IaaS), Data Storage, Middleware, Software-Defined Networking, NoSQL

    4.3
    Rating, 4.3 out of 5 stars
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    2.1K reviews

    Intermediate Ā· Specialization Ā· 3 - 6 Months

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    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
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    371 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

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    Google Cloud

    Introducción a Gemini Enterprise

    Skills you'll gain: Google Gemini, Data Security, Google Cloud Platform, Enterprise Architecture, Generative AI Agents, Application Deployment, AI Enablement, Solution Architecture, Enterprise Security, Large Language Modeling, Data Integration, Text Mining

    Beginner Ā· Course Ā· 1 - 3 Months

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    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Statistics, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    299 reviews

    Intermediate Ā· Specialization Ā· 3 - 6 Months

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    Workday

    Workday Financial Management for Business Users

    Skills you'll gain: People Analytics, Accounts Payable and Receivable, Workday (Software), Accounting Software, Data Analysis Software, Financial Data, Dashboard, General Ledger, Accounting, Data Import/Export, Workflow Management, Management Reporting, Workforce Planning, Business Reporting, Business Process, Data Visualization, Finance

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, Selling Techniques, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Microsoft Copilot, Communication, Sales Strategy, Oral Expression, Sales, AI Personalization, Prospecting and Qualification, Non-Verbal Communication, Customer Analysis, Interpersonal Communications, Lead Generation, Customer Insights, Generative AI Agents

    Advanced Ā· Professional Certificate Ā· 1 - 3 Months

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    Universiteit Leiden

    Political Economy of Institutions and Development

    Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    388 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

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    DeepLearning.AI

    Natural Language Processing in TensorFlow

    Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Generative AI, Artificial Neural Networks, Text Mining, Applied Machine Learning, Data Preprocessing, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
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    6.5K reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

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    Coursera

    Analyze Timelines: Conquer Project Bottlenecks

    Skills you'll gain: Project Risk Management, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis

    Beginner Ā· Course Ā· 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Visualización de datos con Python:Ā Universitat PolitĆØcnica de ValĆØncia
  • Cloud Computing:Ā University of Illinois Urbana-Champaign
  • Fundamentals of Customer Acquisition Management:Ā Coursera
  • Demand management: Breaking down today’s commercial silos:Ā ESSEC Business School
  • Introducción a Gemini Enterprise:Ā Google Cloud
  • Understanding and Visualizing Data with Python:Ā University of Michigan
  • Gestión de Marca:Ā Tecnológico de Monterrey
  • Workday Financial Management for Business Users:Ā Workday
  • Microsoft Sales Toolkit with Generative AI:Ā Microsoft
  • Political Economy of Institutions and Development:Ā Universiteit Leiden

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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