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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    691 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Excel aplicado a los negocios (Nivel Avanzado)

    Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Business Analysis, Data Validation, Business Analytics, Data Import/Export, Process Optimization, Business Modeling, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Google Ads, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Customer Data Management, A/B Testing, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    ·
    455 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to Data Engineering on AWS

    Skills you'll gain: Data Integration, Performance Tuning, Serverless Computing, Database Architecture and Administration, Data Quality, Data Transformation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Marketing Design, Graphic Design, Style Guides, Brand Management, Typography, Visual Design, Asset Management, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    ChatGPT and AI for Accountants

    Skills you'll gain: Responsible AI, Fraud detection, Accounting Software, ChatGPT, Data-Driven Decision-Making, Management Accounting, Tax Compliance, Tax Management, Accounting, Real Time Data, Auditing, Financial Data, Financial Analysis, Ethical Standards And Conduct, Artificial Intelligence, Practice Management, Financial Forecasting, Anomaly Detection, Predictive Analytics, Generative AI

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    722 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Pricing Strategy: IE Business School
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Inclusive Analytic Techniques: University of Toronto
  • Introduction to Data Analysis Using Excel: Rice University
  • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral
  • Get Started with Canva: Coursera
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Introduction to Digital Advertising: University of Colorado Boulder
  • Introduction to Data Engineering on AWS: Packt
  • Branding Basics with Adobe Express: Adobe

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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