Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Methods, Data Manipulation, Data Transformation
★ 4.3 (292) · Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Supervised Learning, Applied Machine Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Embeddings, Classification Algorithms, Marketing, Artificial Neural Networks, Performance Metric
★ 3.1 (14) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Marketing Analytics, Social Media Analytics, Statistical Methods, Text Mining, Data Structures, JSON, Data Visualization Software, Data Processing, Python Programming, Feature Engineering
★ 2.8 (6) · Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Data Preprocessing, Model Training, Python Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export
Beginner · Course · 1 - 3 Months

Skills you'll gain: Looker (Software), Data Visualization Software, Performance Metric, Marketing Analytics, Interactive Data Visualization, Data Storytelling, Data-Driven Marketing, Business Reporting, Data Presentation, Trend Analysis, Dashboard Creation, Grafana, Data Literacy, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management
Beginner · Course · 1 - 3 Months
Emory University
Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review
★ 4.3 (112) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Dashboard Creation, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Extract, Transform, Load, Descriptive Analytics, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Statistical Modeling, Statistical Analysis, Markov Model
Intermediate · Course · 3 - 6 Months

Board Infinity
Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Web Analytics, Data-Driven Marketing, Digital Analysis, Content Performance Analysis, Customer Analysis, Content Optimization, Campaign Management, Target Audience, Customer Insights, A/B Testing, Dashboard Creation, Performance Metric, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric
Beginner · Course · 3 - 6 Months