Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Board Infinity
Skills you'll gain: Google Analytics, Data Storytelling, Data Presentation, Data Literacy, Marketing Analytics, Web Analytics, Data Validation, Dashboard Creation, Data-Driven Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Predictive Analytics, Verification And Validation, Information Privacy, Data Collection
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement
★ 4.5 (130) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Performance Metric, Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing
★ 4.8 (1.1K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Management, Data Preprocessing, Exploratory Data Analysis
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Data-Driven Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Analytical Skills, Business Analytics, Regression Analysis, Statistical Modeling, Model Training, Data Analysis, Data Preprocessing, Descriptive Statistics
★ 4.4 (30) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Analytics, Google Ads, Data Processing, Campaign Management, Marketing Effectiveness, Dashboard, Event Monitoring, Real Time Data, Data Collection, Goal Setting
Mixed · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Data-Driven Marketing, Statistical Methods, Statistical Modeling, Probability & Statistics, Risk Modeling, Excel Formulas, Decision Making, Risk Management, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis
★ 4.3 (68) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Dashboard, Data Pipelines, Strategic Prioritization, Customer Retention, Customer Analysis, Product Strategy, SQL, Data Analysis, Business Intelligence, Data Warehousing, Pandas (Python Package), Performance Metric, Statistical Analysis, Scikit Learn (Machine Learning Library), Decision Making, Resource Allocation, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Pivot Tables And Charts, Advanced Analytics, Descriptive Statistics, Microsoft Excel, Descriptive Analytics, Data Import/Export, Spreadsheet Software, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Data Literacy, Statistics, Statistical Methods, Market Data, Small Data, Data Wrangling, Data Transformation
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Marketing Analytics, Social Media Analytics, Statistical Methods, Text Mining, Data Structures, JSON, Data Visualization Software, Data Processing, Python Programming, Feature Engineering
★ 2.8 (6) · Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Data Preprocessing, Model Training, Python Programming
Intermediate · Course · 1 - 3 Months