Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Customer Insights, Google Analytics, Data Ethics
Beginner · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Prompt Engineering, Agentic Workflows, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI Enablement, Marketing Automation, Project Design, Training Programs, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Customer Analysis, Analytics, Business Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, A/B Testing, Agile Methodology, User Experience, Data-Driven Decision-Making, Predictive Analytics, Data Science, Product Testing, Agile Software Development, Software Development
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Python Programming
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Transfer Learning, Text Mining, Model Evaluation, Predictive Modeling, Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Classification Algorithms, Artificial Neural Networks, Performance Metric
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain, Probability, Predictive Modeling, Data Preprocessing, Business Modeling, Business Analytics, Workforce Management, Analytics, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Statistics, Predictive Analytics
Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
Intermediate · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Research, Data Analysis, Data Analysis Software, Marketing, Exploratory Data Analysis, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 4 Weeks