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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Craft Killer Subject Lines

    Skills you'll gain: Email Marketing, Copywriting, Concision, Marketing Psychology, Driving engagement, Marketing Effectiveness, Campaign Management, Peer Review, Writing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Jira: Find Your Open Work

    Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Keyword Research, Project Management Software, Timelines, Strategic Prioritization, Dashboard, Issue Tracking, Query Languages, Project Management, Resource Management

    Beginner · Course · 1 - 4 Weeks

  • C

    CertNexus

    GenAIBIZ: Making Generative AI Work for Your Business

    Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Learn to Choose the Right ML Model

    Skills you'll gain: Model Training, Model Deployment, MLOps (Machine Learning Operations), Applied Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Machine Learning Methods, Machine Learning, Predictive Modeling, Scenario Testing, Machine Learning Algorithms, Feature Engineering, Statistical Machine Learning, Responsible AI, Regression Analysis, Classification Algorithms, Continuous Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply and Analyze Data Using SAS PROC SQL

    Skills you'll gain: SQL, SAS (Software), Metadata Management, Data Integrity, Data Maintenance, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Database Management, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Debugging, Data Wrangling, Data Analysis, Data Processing, Computational Logic, Data Management

    Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Use Data Canvas to Visualize and Design Queries

    Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Data Visualization Software, Query Languages, Data Integration, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Spark Instant Rapport

    Skills you'll gain: B2B Sales, Rapport Building, Sales Development, Sales, Sales Training, Phone Sales, Customer Engagement, Sales Prospecting, Relationship Building, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Relationship Building, Outbound Calls, Data-Driven Decision-Making, Performance Metric, Performance Measurement, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Set Smart Campaign Goals

    Skills you'll gain: Stakeholder Communications, Campaign Management, Campaign Planning, Promotions and Campaigns, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Communication, Strategic Thinking, Strategic Planning, Performance Measurement, Performance Metric, Business Priorities

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Lead Creative Brainstorms

    Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Ideation, Creative Thinking, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Performance Metric, Process Improvement, Digital Design, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Communication Planning, Project Coordination, Internal Communications, Taking Meeting Minutes, Data Storytelling, Performance Measurement, Performance Analysis, Organizational Effectiveness, Data Visualization, Project Documentation, Communication Strategies, Consultative Approaches, Stakeholder Communications, Process Development, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Business Communication

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Transform, Analyze, and Optimize Your Data

    Skills you'll gain: Data Transformation, Azure Synapse Analytics, Database Design, Data Wrangling, Data Architecture, Database Theory, Apache Cassandra, Apache Hive, Amazon Redshift

    Advanced · Course · 1 - 4 Weeks

  • M

    Microsoft

    Manipulate Text Like a Pro with stringr

    Skills you'll gain: Data Manipulation, R Programming, R (Software), Tidyverse (R Package), Text Mining, Data Wrangling, Data Transformation, Data Cleansing, Performance Tuning, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Craft Killer Subject Lines: Coursera
  • Analyze Jira: Find Your Open Work: Coursera
  • GenAIBIZ: Making Generative AI Work for Your Business: CertNexus
  • Learn to Choose the Right ML Model: Coursera
  • Apply and Analyze Data Using SAS PROC SQL: EDUCBA
  • Use Data Canvas to Visualize and Design Queries: Google Cloud
  • Spark Instant Rapport: Coursera
  • Set Smart Campaign Goals: Coursera
  • Lead Creative Brainstorms: Coursera
  • Collaborate and Communicate for Project Excellence: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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