• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Strategic Sourcing, Innovation, Decision Making, Content Marketing, Process Analysis, Business Operations, Business Planning, Operational Efficiency, Competitive Analysis

    University Certificate · 6 - 12 Months

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Português

    Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Efficient Workflows and Sales Operations

    Skills you'll gain: Sales Enablement, Calendar Management, Sales Process, Business Process Automation, Microsoft Copilot, Automation, Microsoft 365, Microsoft Teams, Sales Management, AI Enablement, Workflow Management, Scheduling, Continuous Improvement Process, Data Security, Quality Control

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google Cloud

    Se préparer à devenir Professional Data Engineer

    Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Integration, Data Analysis, Automation

    Advanced · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Product Marketing, Financial Modeling, Marketing Management, Interactive Data Visualization, Transfer Learning, Advertising, Applied Machine Learning, Statistical Machine Learning, Portfolio Management, Statistical Analysis, Random Forest Algorithm, Operations Research, Pandas (Python Package), Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery ML を推論に使用する

    Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 에서 스트리밍 데이터 파이프라인 빌드하기

    Skills you'll gain: Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Architecture, Managed Services, Data Collection, Cloud Services, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Business Planning, Business Modeling, Key Performance Indicators (KPIs), Data Storytelling, Selling Techniques, Human Capital, Business Analytics, Business Process Management, Portfolio Management, Financial Accounting, Risk Management, Strategic Marketing, Digital Transformation, Marketing Planning, Corporate Sustainability, Entrepreneurial Finance, Digital Advertising, Branding, Teamwork, Market Dynamics

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Português Brasileiro

    Skills you'll gain: Data Processing, Metadata Management, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Migration, Big Data, Data Storage, Extract, Transform, Load, Data Infrastructure, Cloud Services, Data Management, Automation, Data Transformation, Real Time Data, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Govern Your GenAI Data Safely

    Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, Security Controls, AI Security, Data Access, Identity and Access Management, Benchmarking, Data Security, SQL, Operational Efficiency, Quality Assurance and Control

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 日本語版

    Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Big Data, Data Infrastructure, Data Warehousing, Data Storage, Data Processing, Data Management, Metadata Management, Automation

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…397398399…401

In summary, here are 10 of our most popular marketing analytics courses

  • Innovation Management and Entrepreneurship University Certificate: HEC Paris
  • Boost Productivity with Gemini in BigQuery - Português: Google Cloud
  • Efficient Workflows and Sales Operations: Microsoft
  • Se préparer à devenir Professional Data Engineer: Google Cloud
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
  • BigQuery ML を推論に使用する: Google Cloud
  • Google Cloud 에서 스트리밍 데이터 파이프라인 빌드하기: Google Cloud
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • Introduction to Data Engineering on Google Cloud - Português Brasileiro: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok