Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Strategic Sourcing, Innovation, Decision Making, Content Marketing, Process Analysis, Business Operations, Business Planning, Operational Efficiency, Competitive Analysis
University Certificate · 6 - 12 Months

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Sales Enablement, Calendar Management, Sales Process, Business Process Automation, Microsoft Copilot, Automation, Microsoft 365, Microsoft Teams, Sales Management, AI Enablement, Workflow Management, Scheduling, Continuous Improvement Process, Data Security, Quality Control
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Integration, Data Analysis, Automation
Advanced · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Product Marketing, Financial Modeling, Marketing Management, Interactive Data Visualization, Transfer Learning, Advertising, Applied Machine Learning, Statistical Machine Learning, Portfolio Management, Statistical Analysis, Random Forest Algorithm, Operations Research, Pandas (Python Package), Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Architecture, Managed Services, Data Collection, Cloud Services, Data Transformation
Intermediate · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Business Planning, Business Modeling, Key Performance Indicators (KPIs), Data Storytelling, Selling Techniques, Human Capital, Business Analytics, Business Process Management, Portfolio Management, Financial Accounting, Risk Management, Strategic Marketing, Digital Transformation, Marketing Planning, Corporate Sustainability, Entrepreneurial Finance, Digital Advertising, Branding, Teamwork, Market Dynamics
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Data Processing, Metadata Management, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Migration, Big Data, Data Storage, Extract, Transform, Load, Data Infrastructure, Cloud Services, Data Management, Automation, Data Transformation, Real Time Data, Serverless Computing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, Security Controls, AI Security, Data Access, Identity and Access Management, Benchmarking, Data Security, SQL, Operational Efficiency, Quality Assurance and Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Big Data, Data Infrastructure, Data Warehousing, Data Storage, Data Processing, Data Management, Metadata Management, Automation
Beginner · Course · 1 - 3 Months