Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Responsible AI, Data Analysis, Data Visualization Software, Model Evaluation, Artificial Intelligence, Machine Learning, Applied Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Prompt Engineering, Customer Insights, Generative AI, Customer Relationship Management (CRM) Software, Microsoft Copilot, Workflow Management, Customer Relationship Management, Personalized Service, Target Market, Sales Enablement, AI Enablement, Management Reporting, Customer Data Management, Customer Engagement, Compliance Reporting, Information Privacy, Law, Regulation, and Compliance, Business Process Automation, Data Quality
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Analytics, Applied Machine Learning, Model Evaluation, Predictive Modeling, Machine Learning
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Big Data, Customer Relationship Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Systems Design, Data Storage, Data Architecture, Data Warehousing, Data Migration, Data Analysis, Data Transformation, Data Management, Data Preprocessing, Automation, Data Security
Advanced · Course · 1 - 3 Months

Skills you'll gain: Data Sharing, Customer Data Management, Data Integration, Big Data, Data Access, Business Intelligence, Google Cloud Platform, Data Visualization, Data Management, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Unsupervised Learning, Microsoft Excel, Excel Formulas, Scatter Plots, Data Preprocessing, Data Visualization, Data Analysis, Data Manipulation, Feature Engineering
Mixed · Course · 1 - 4 Weeks
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Applied Machine Learning, Machine Learning Methods, Large Language Modeling, Artificial Neural Networks, Embeddings, Text Mining
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Command-Line Interface, Data Lakes, Google Cloud Platform, Cloud Management, Metadata Management, Cloud API, Data Access, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Matplotlib, Scientific Visualization, Data Visualization Software, Interactive Data Visualization, Seaborn, Jupyter, NumPy, Performance Tuning, Development Environment, Python Programming, Debugging
Mixed · Course · 1 - 3 Months