Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Linear Algebra, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Statistics, Machine Learning Algorithms, Machine Learning, Python Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dimensionality Reduction, R Programming, Time Series Analysis and Forecasting, Applied Machine Learning, Unsupervised Learning, Predictive Modeling, Machine Learning, Text Mining, Classification Algorithms, Artificial Neural Networks, Data Mining, Feature Engineering, Data Preprocessing, Model Evaluation, Exploratory Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Apache Airflow, Data Migration, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Cloud Storage, Big Data, Automation, SQL
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Google Cloud Platform, Machine Learning
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Exploratory Data Analysis, Decision Making, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Data Management, Solution Design, Data Analysis, Needs Assessment, Requirements Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Analysis, Data Visualization Software, Model Evaluation, Artificial Intelligence, Machine Learning, Applied Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Prompt Engineering, Customer Insights, Generative AI, Customer Relationship Management (CRM) Software, Microsoft Copilot, Workflow Management, Customer Relationship Management, Personalized Service, Target Market, Sales Enablement, AI Enablement, Management Reporting, Customer Data Management, Customer Engagement, Compliance Reporting, Information Privacy, Law, Regulation, and Compliance, Business Process Automation, Data Quality
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Analytics, Applied Machine Learning, Model Evaluation, Predictive Modeling, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Google Cloud Platform, Data Processing, Data Quality, Apache Spark, Generative AI, Big Data, Serverless Computing, Model Evaluation, Machine Learning, Exploratory Data Analysis, Time Series Analysis and Forecasting, Classification Algorithms
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Big Data, Customer Relationship Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks