• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Machine Learning with Python & Statistics

    Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Linear Algebra, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Statistics, Machine Learning Algorithms, Machine Learning, Python Programming

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Machine Learning with R: Apply & Predict

    Skills you'll gain: Dimensionality Reduction, R Programming, Time Series Analysis and Forecasting, Applied Machine Learning, Unsupervised Learning, Predictive Modeling, Machine Learning, Text Mining, Classification Algorithms, Artificial Neural Networks, Data Mining, Feature Engineering, Data Preprocessing, Model Evaluation, Exploratory Data Analysis

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 简体中文

    Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Apache Airflow, Data Migration, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Cloud Storage, Big Data, Automation, SQL

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery Machine Learning für Inferenzen nutzen

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Google Cloud Platform, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Extracting Value from Dark Data: ULEADD

    Skills you'll gain: Exploratory Data Analysis, Decision Making, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Data Management, Solution Design, Data Analysis, Needs Assessment, Requirements Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI: Interpretability & Transparency - Deutsch

    Skills you'll gain: Responsible AI, Data Analysis, Data Visualization Software, Model Evaluation, Artificial Intelligence, Machine Learning, Applied Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Prompt Engineering, Customer Insights, Generative AI, Customer Relationship Management (CRM) Software, Microsoft Copilot, Workflow Management, Customer Relationship Management, Personalized Service, Target Market, Sales Enablement, AI Enablement, Management Reporting, Customer Data Management, Customer Engagement, Compliance Reporting, Information Privacy, Law, Regulation, and Compliance, Business Process Automation, Data Quality

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery 머신러닝을 사용한 추론

    Skills you'll gain: Data Analysis, Big Data, Analytics, Applied Machine Learning, Model Evaluation, Predictive Modeling, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Pearson

    Google BigQuery for Data and ML Engineers

    Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Google Cloud Platform, Data Processing, Data Quality, Apache Spark, Generative AI, Big Data, Serverless Computing, Model Evaluation, Machine Learning, Exploratory Data Analysis, Time Series Analysis and Forecasting, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 繁體中文

    Skills you'll gain: Google Gemini, Generative AI, Big Data, Customer Relationship Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Answering Complex Questions Using Native Derived Tables with LookML

    Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Google Cloud

    Crea embeddings, búsqueda de vectores y RAG con BigQuery

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform

    Advanced · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…393394395…402

In summary, here are 10 of our most popular marketing analytics courses

  • Machine Learning with Python & Statistics: EDUCBA
  • Advanced Machine Learning with R: Apply & Predict: EDUCBA
  • Introduction to Data Engineering on Google Cloud - 简体中文: Google Cloud
  • BigQuery Machine Learning für Inferenzen nutzen: Google Cloud
  • Extracting Value from Dark Data: ULEADD: Arizona State University
  • Responsible AI: Interpretability & Transparency - Deutsch: Google Cloud
  • CRM Integration and AI for Customer Management: Microsoft
  • BigQuery 머신러닝을 사용한 추론: Google Cloud
  • Google BigQuery for Data and ML Engineers: Pearson
  • Work with Gemini Models in BigQuery - 繁體中文: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok