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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Master of Business Administration (iMBA)

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Embedded Software, Control Systems, File Systems, Usability Testing, Internet Of Things, Embedded Systems, Human Computer Interaction

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Data Storytelling, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Human Capital, Business Planning, Strategic Marketing, Portfolio Management, Financial Statements, Business Analytics, Digital Transformation, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Enterprise Resource Planning, Brand Management, Digital Advertising, Equities, Team Leadership, Agile Product Development

    Earn a degree

    Degree · 1 - 4 Years

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    G

    Google Cloud

    Moderniser des sites Web à l'aide de l'IA générative sur Google Cloud

    Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Google Cloud Platform, Information Architecture, Prompt Engineering, User Experience, Content Management

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Bahasa Indonesia

    Skills you'll gain: Responsible AI, Applied Machine Learning, Data Analysis, Artificial Intelligence, Model Evaluation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Ciencia de Datos

    Skills you'll gain: Large Language Modeling, Database Design, Data Ethics, Customer Analysis, Descriptive Analytics, Revenue Management, FinTech, Spatial Data Analysis, Social Network Analysis, People Analytics, Time Series Analysis and Forecasting, Predictive Analytics, Biostatistics, Social Determinants Of Health, Unsupervised Learning, Gerontology, Governance, Matplotlib, Deep Learning, Bayesian Statistics

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Business Analysis, Plot (Graphics), Analytics, Predictive Analytics, Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Predictive Modeling, Data Modeling, Advanced Analytics, Data Visualization Software, Statistical Visualization

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    Websitemodernisierung mit generativer KI in Google Cloud

    Skills you'll gain: Generative AI, AI Enablement, Web Content, AI Personalization, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - 한국어

    Skills you'll gain: Responsible AI, Model Evaluation, Artificial Intelligence, Applied Machine Learning, Data Analysis, Data Visualization Software, Machine Learning, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Deutsch

    Skills you'll gain: Google Gemini, Big Data, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Google Cloud Platform, Generative AI, SQL, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    使用 BigQuery 机器学习推理功能

    Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Google Cloud Platform, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Master of Business Administration (iMBA): University of Illinois at Urbana-Champaign
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • Moderniser des sites Web à l'aide de l'IA générative sur Google Cloud: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - Bahasa Indonesia: Google Cloud
  • Bachelor of Science in Business Administration: University of London
  • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Diplomado en Analítica de los Negocios: Pontificia Universidad Católica de Chile
  • Websitemodernisierung mit generativer KI in Google Cloud: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - 한국어: Google Cloud

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