Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California San Diego
Skills you'll gain: Data Modeling, Data Infrastructure, Real Time Data, Data Management, Database Systems, Data Architecture, Big Data, Data Processing, Database Management Systems, Unstructured Data, Scalability
Mixed · Course · 1 - 3 Months

Skills you'll gain: Sales Management, Strategic Leadership, Sales Strategy, Business Leadership, Growth Strategies, Customer Relationship Management, Team Motivation, Organizational Strategy, Plan Execution, Leadership Development, Business Strategy, Team Performance Management, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Risk Analysis, Communication, Growth Mindedness, Milestones (Project Management)
Advanced · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Embeddings, AI Personalization, OpenAI API, Data Analysis, Generative AI, Exploratory Data Analysis, OpenAI, Data Manipulation, Data Visualization, Data Preprocessing, Python Programming, Dimensionality Reduction
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Canva (Software), Animations, Creative Design, Video Editing, Content Creation, Video Production
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Business Intelligence, AI Enablement, Predictive Analytics, Query Languages
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: User Accounts, Law, Regulation, and Compliance, Team Management, Account Management, Software As A Service, Software Installation, Customer Relationship Management (CRM) Software, Help Desk Support, Social Media Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Enablement, Google Cloud Platform, Responsible AI, Artificial Intelligence, Applied Machine Learning, Cloud Solutions, Analytics, Machine Learning, Big Data, Natural Language Processing, Computer Vision, Business Intelligence, Data Quality
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard, Data Presentation, Data Visualization Software, Google Cloud Platform, Big Data, Data Analysis, Data Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: AWS Kinesis, Real Time Data, Apache Spark, Apache Hive, Data Pipelines, Apache Hadoop, Data Processing, Extract, Transform, Load, Amazon Web Services, Serverless Computing, Data Lakes, Data Visualization, Amazon S3, Query Languages, Data Warehousing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Lean Six Sigma, Organizational Change, Lean Methodologies, Six Sigma Methodology, Organizational Leadership, Project Scoping, Root Cause Analysis, Statistical Analysis, Statistical Methods, Process Improvement, Process Analysis, Quality Improvement, Continuous Quality Improvement (CQI), Process Capability, Statistical Hypothesis Testing, Data Analysis, Kanban Principles, Waste Minimization
Mixed · Course · 1 - 4 Weeks