Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Johns Hopkins University
Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: User Research, Usability Testing, Stakeholder Engagement, User Experience Design, User Experience, Experience Design, Persona (User Experience), Workflow Management, Human Centered Design, User Centered Design, UI/UX Strategy, Wireframing, Prototyping, Design Thinking, Cross-Functional Collaboration, Information Architecture, Storytelling
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Competitive Analysis, Corporate Strategy, Business Strategy, Strategic Thinking, Business Economics, Emerging Technologies, Technology Roadmaps, Market Dynamics, Change Management, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Smart Goals, Social Media Strategy, Marketing, Key Performance Indicators (KPIs), Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Digital Media Strategy, Instagram, Digital Marketing
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: AI Enablement, Scalability, Strategic Sourcing, Business Transformation, Process Improvement, Organizational Change, Overcoming Objections, Workflow Management, Resource Management, Key Performance Indicators (KPIs), Stakeholder Engagement, Stakeholder Management, Market Opportunities, Customer Success Management
Beginner · Course · 1 - 3 Months

Peking University
Skills you'll gain: Business Modeling, Team Building, Entrepreneurship, Fundraising and Crowdsourcing, Marketing Strategies, Business Planning, Case Studies, Business Strategy, Peer Review, Business Management, Business Leadership, Innovation, Market Analysis, Market Research
Mixed · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Financial Market, Corporate Finance, Financial Management, Equities, Business Valuation, Investments, Financial Analysis, Market Dynamics, Credit Risk, Risk Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

Stanford University
Skills you'll gain: Grant Writing, Peer Review, Technical Writing, Technical Communication, Writing, Scientific Methods, Journals, Editing, Grammar, Research, Proofreading, Healthcare Ethics, Media and Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Good Clinical Practices (GCP), Informed Consent, Clinical Research, Clinical Trials, Clinical Research Ethics, Institutional Review Board (IRB), Drug Development, Record Keeping, Clinical Documentation, Regulatory Compliance, Patient Communication
Beginner · Course · 1 - 4 Weeks