Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, New Business Development, Financial Management, Negotiation, Investments, Financial Analysis, Innovation
Beginner · Course · 1 - 3 Months

University of Glasgow
Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership and Management, Leadership Development, Agile Methodology, Project Implementation, Organizational Structure
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Looker (Software), Pivot Tables And Charts, Dashboard, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Cloud-Based Integration, Data Transformation, Data Integration, Big Data, Data Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Generative Adversarial Networks (GANs), Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), NumPy, Transfer Learning, PyTorch (Machine Learning Library), Predictive Modeling, Matplotlib, Data Analysis, Artificial Intelligence, Data Preprocessing, Development Environment, Pandas (Python Package), Deep Learning, Classification And Regression Tree (CART), Artificial Neural Networks, Image Analysis, Machine Learning, Data Science
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Apache Hive, Data Integration, Apache Spark, PySpark, Serverless Computing, Apache Hadoop, Big Data, Data Migration, Data Transformation, Performance Tuning
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Analysis, Data Transformation, Python Programming, Data Structures, Data Import/Export, Software Installation
Beginner · Course · 1 - 4 Weeks

Airbus Beyond
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Transportation Operations, Operations, Inventory Control
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Matplotlib, Data Visualization, Predictive Modeling, Pandas (Python Package), Data Visualization Software, Predictive Analytics, Regression Analysis, Data Analysis, Data Cleansing, Data Science, Machine Learning Algorithms, Statistical Inference, Statistical Modeling, Probability & Statistics, Classification Algorithms, Python Programming
Intermediate · Course · 1 - 4 Weeks