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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
    New
    P

    Packt

    Eye Tracking the User Experience: From Design to Analysis

    Skills you'll gain: User Experience, UI/UX Research, User Experience Design, Usability Testing, Design Research, Data Visualization, Usability, User Centered Design, User Research, Interactive Data Visualization, Data Analysis, Qualitative Research, Quantitative Research, Data Preprocessing, Statistical Inference

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    The Science of Well-Being

    Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Resilience, Cognitive Behavioral Therapy, Psychology, Social Skills, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Law

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Legal Technology, LLM Application, Productivity, OpenAI, AI Personalization, AI Enablement, Legal Strategy, Large Language Modeling, Artificial Intelligence, Legal Research, Data Ethics, Expense Management, Productivity Software, Creativity, Responsible AI, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Front-End Developer

    Skills you'll gain: User Research, Cascading Style Sheets (CSS), User Experience Design, User Experience, Design Research, Linux Commands, Usability, Debugging, User Interface (UI), Software Versioning, Software Visualization, Web Content Accessibility Guidelines, Pseudocode, JavaScript Frameworks, User Interface and User Experience (UI/UX) Design, Javascript, Web Applications, Event-Driven Programming, Unit Testing, Application Programming Interface (API)

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Digital Marketing, Forecasting, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen UX and UI

    Skills you'll gain: UI/UX Research, Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, AI Personalization, User Experience Design, Usability, Figma (Design Software), User Research, Web Content Accessibility Guidelines, Data Storytelling, Interactive Design, Generative AI, Design Strategies, UI Components, User Experience, User Centered Design, Wireframing, Adobe XD, Artificial Intelligence and Machine Learning (AI/ML)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    178 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidade de São Paulo

    Boas Práticas Científicas

    Skills you'll gain: General Science and Research, Research Design, Science and Research, Clinical Research Ethics, Data Ethics, Experimentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Investment Management

    Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Investment Management, Financial Market, Portfolio Risk, Business Risk Management, Capital Markets, Risk Analysis, Risk Modeling, Asset Management, Performance Measurement, Investments, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Finance, Equities, Performance Analysis, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.7K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Eye Tracking the User Experience: From Design to Analysis: Packt
  • Customer Analytics: University of Pennsylvania
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • The Science of Well-Being: Yale University
  • Prompt Engineering for Law: Vanderbilt University
  • Meta Front-End Developer: Meta
  • Search Engine Optimization (SEO): University of California, Davis
  • Next-Gen UX and UI: Coursera
  • Boas Práticas Científicas: Universidade de São Paulo
  • Drug Development Product Management: University of California San Diego

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