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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Construction Engineering, Commercial Construction, Engineering Analysis, Construction Estimating, Architectural Engineering, Emerging Technologies, Civil and Architectural Engineering, Coordination, Structural Engineering, Engineering Documentation, Architectural Design, 3D Modeling, Facility Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    142 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Get more followers by finding trending keywords and hashtags

    Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Keyword Research, Drive Engagement, Social Media Strategy, Target Market

    3.2
    Rating, 3.2 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Starweaver

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Digital Communications, Strategic Communication, Digital Media Strategy, Communication Strategies, Social Media, Digital Marketing, Digital Content, Target Audience, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Performance Metric, Data Collection, Performance Measurement, Benchmarking, Data Validation, A/B Testing, User Feedback, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    235 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Research Design, Statistical Methods, Data Science, Data Analysis, Statistical Analysis, Data Modeling, Predictive Modeling, Mathematical Modeling, Probability & Statistics, Quantitative Research, Machine Learning, Model Evaluation, Logistic Regression, Feature Engineering

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
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    54 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    BI Essentials for Finance Analysts (Tableau Edition)

    Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Data Modeling, Data Visualization, SQL, Data Presentation, E-Commerce, Databases, Data Manipulation, Data Storytelling, Data Analysis, Performance Analysis, Relational Databases, Data Import/Export, Business Intelligence, Data Transformation, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    88 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Innovations in Investment Technology: Artificial Intelligence

    Skills you'll gain: Investment Management, Wealth Management, Asset Management, Investments, FinTech, Financial Trading, Portfolio Management, Artificial Intelligence, Big Data, Financial Market, Artificial Neural Networks, Automation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Cleaning in Excel: Techniques to Clean Messy Data

    Skills you'll gain: Data Analysis, Data Cleansing, Microsoft Excel, Exploratory Data Analysis, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Business Solutions, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
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    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Management, Data Science, Unsupervised Learning, Big Data, Supervised Learning, Algorithms, Data Preprocessing, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Study Designs in Epidemiology

    Skills you'll gain: Research Design, Epidemiology, Biostatistics, Clinical Research, Research Methodologies, Public Health, Statistical Analysis, Sample Size Determination, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    617 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Building Smarter: BIM in Practice: L&T EduTech
  • Get more followers by finding trending keywords and hashtags: Coursera
  • Mastering Digital Communication: Effective Online Engagement: Starweaver
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • BI Essentials for Finance Analysts (Tableau Edition): Corporate Finance Institute
  • Innovations in Investment Technology: Artificial Intelligence: University of Michigan
  • Data Cleaning in Excel: Techniques to Clean Messy Data: Coursera
  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Content Strategy: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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