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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Digital Health

    Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Clinical Data Management, Public Health, Tableau Software, Model Evaluation, Data Ethics, Digital Transformation, User Centered Design, Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    342 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    S

    SkillUp

    Product Management: Foundations & Stakeholder Collaboration

    Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión de organizaciones efectivas

    Skills you'll gain: Organizational Change, Organizational Strategy, Organizational Structure, Change Management, Political Sciences, Organizational Leadership, Business Strategy, Knowledge Transfer, Technology Strategies, Innovation, Decision Making, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis with R

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, Model Evaluation, R Programming, Data Manipulation, Data Visualization, Predictive Analytics, Statistical Analysis, Data Science, Regression Analysis, Statistical Modeling, Data Cleansing, Data Preprocessing, Feature Engineering, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
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    346 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data - Capstone Project

    Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Splunk, Data Analysis, Unstructured Data, Data Storytelling, Analytics, Data Wrangling, Network Analysis, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    400 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    752 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Relational Database Support for Data Warehouses

    Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Big Data, Relational Databases, Database Management Systems, Data Architecture

    4.6
    Rating, 4.6 out of 5 stars
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    592 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Exploring and Producing Data for Business Decision Making

    Skills you'll gain: Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Microsoft Excel, Exploratory Data Analysis, Probability & Statistics, Decision Making, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
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    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Business Analytics, Statistical Analysis, Analytics, Microsoft Excel, Statistical Modeling, Probability & Statistics, Statistical Methods, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    871 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Data Engineering

    Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Extract, Transform, Load, Data Warehousing, Change Control, DevOps, Cloud Development, SQL, Data Integration, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Software Development Tools, Stored Procedure, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    307 reviews

    Beginner · Professional Certificate · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Health: Imperial College London
  • Product Management: Foundations & Stakeholder Collaboration: SkillUp
  • Gestión de organizaciones efectivas: Pontificia Universidad Católica de Chile
  • Data Analysis with R: IBM
  • Big Data - Capstone Project: University of California San Diego
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Gestión de marca y producto: IE Business School
  • Relational Database Support for Data Warehouses: University of Colorado System
  • Exploring and Producing Data for Business Decision Making: University of Illinois Urbana-Champaign
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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