Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Dashboard, Data Entry, Productivity Software, Business Reporting, Data Cleansing, Data Visualization, Data Management, Analytics, Data Validation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Communication Strategies, Telecommuting, Branding, Business Ethics, Brand Management, Employee Engagement, Virtual Teams
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing
Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Proposal Writing, Procurement, Negotiation, Strategic Thinking, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, Model Evaluation, R Programming, Data Manipulation, Data Visualization, Predictive Analytics, Statistical Analysis, Data Science, Regression Analysis, Statistical Modeling, Data Cleansing, Data Preprocessing, Feature Engineering, Forecasting
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Logo Design, Marketing Design, Digital Design, Marketing Collateral, Creative Design, Graphic Design, Marketing Materials, Design, Presentations, Project Design, Organizational Skills, Marketing, User Accounts, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Splunk Inc.
Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Statistical Methods, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Business Intelligence, Big Data, Data Science, Business Analytics
Beginner · Specialization · 3 - 6 Months
Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, Market Dynamics, Business Strategy, Advertising, Business
Beginner · Specialization · 1 - 3 Months