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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Structured Query Language (SQL)

    Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Database Administration, Database Application, Data Access, Data Science, Data Analysis, Data Manipulation, Data Modeling, Data Integrity

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    120 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Business Analytics, Statistical Analysis, Analytics, Microsoft Excel, Statistical Modeling, Probability & Statistics, Statistical Methods, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    870 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI for Medical Prognosis

    Skills you'll gain: Risk Modeling, Decision Tree Learning, Predictive Modeling, Feature Engineering, Applied Machine Learning, Random Forest Algorithm, Forecasting, Model Evaluation, Data Preprocessing, Logistic Regression, Machine Learning, Statistical Analysis, Probability & Statistics, Data Analysis, Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    798 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: International Finance, Global Marketing, Intercultural Competence, Small Business Accounting, Organizational Structure, Business, Business Management, Market Analysis, Human Resource Management, Economics, People Management, Cultural Diversity, Entrepreneurship, Business Strategy, Market Dynamics, Business Intelligence, Supply And Demand

    4.7
    Rating, 4.7 out of 5 stars
    ·
    543 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Customer Service in the Age of Generative AI

    Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Essential Dashboarding & Storytelling Techniques

    Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Visualization Software, Data Presentation, Histogram, Scatter Plots, Business Analytics, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • The Structured Query Language (SQL): University of Colorado Boulder
  • English for Effective Business Communications: University of California, Irvine
  • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign
  • Establishing Product-Market Fit: University of Maryland, College Park
  • AI for Medical Prognosis : DeepLearning.AI
  • Negocios Internacionales II: University of New Mexico
  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
  • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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