• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Models & Frameworks to Support Sales Planning

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Enablement, Sales Training, Customer Relationship Building, Business, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI with Python & Generative AI

    Skills you'll gain: Generative AI Agents, AI Workflows, AI Orchestration, Agentic systems, LLM Application, Tool Calling, OpenAI, Prompt Engineering, Application Development, Software Documentation, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    357 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create environmental awareness content with Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Turn Ethical Frameworks into Actionable Steps

    Skills you'll gain: Data Ethics, Business Ethics, Strategic Thinking, Ethical Standards And Conduct, Regulatory Compliance, Analytical Skills, Responsible AI, Technology Strategies, Compliance Management, Decision Making, Business Analysis, Business Strategy, Artificial Intelligence, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Sydney

    Creative Thinking and Innovation

    Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Innovation, Ideation, Brainstorming, Cognitive flexibility, Design Thinking, Open Mindset, Curiosity, Resourcefulness, Strategic Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Digital Technologies and the Future of Manufacturing

    Skills you'll gain: Internet Of Things, Case Studies, Manufacturing and Production, Manufacturing Processes, Digital Transformation, Manufacturing Operations, Technology Solutions, Production Planning, Business Transformation, Business Technologies, Technology Strategies, Cloud Computing, Technology Roadmaps, Emerging Technologies, Strategic Partnership, Business Modeling, Cost Benefit Analysis, Product Lifecycle Management, Risk Analysis, Simulation and Simulation Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    374 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    113 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Innovación y emprendimiento

    Skills you'll gain: Innovation, Business Modeling, Design Thinking, Creative Problem-Solving, Entrepreneurship, Ideation, Corporate Strategy, Creative Thinking, Business Strategy, Business Process, Storytelling, Business Strategies, New Business Development, Strategic Planning, Team Management, Open Mindset, Value Propositions, Lean Methodologies, Organizational Development, Organizational Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    410 reviews

    Advanced · Specialization · 3 - 6 Months

  • C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Design, Branding, Creative Design, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Austral

    Introducción al análisis de Costos para la Dirección de Empresas

    Skills you'll gain: Operating Cost, Cost Accounting, Cost Management, Cost Estimation, Management Accounting, Profit and Loss (P&L) Management, Financial Analysis, Case Studies, Product Strategy, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    503 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…130131132…368

In summary, here are 10 of our most popular marketing strategy courses

  • Models & Frameworks to Support Sales Planning : Fundação Instituto de Administração
  • AI Agents and Agentic AI with Python & Generative AI: Vanderbilt University
  • Create environmental awareness content with Canva: Coursera
  • Turn Ethical Frameworks into Actionable Steps: CertNexus
  • Creative Thinking and Innovation: The University of Sydney
  • Digital Technologies and the Future of Manufacturing: University of Michigan
  • Crea un perfil de negocios en Twitter: Coursera
  • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
  • Innovación y emprendimiento: Tecnológico de Monterrey
  • Crear un panel de inspiración para su marca con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok