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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Logical Operations

    Problem-Solving Skills

    Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Brainstorming, Creative Thinking, Complex Problem Solving, Team Building, Teamwork, Team Leadership, Solution Selling, Resourcefulness, Business Solutions, Creativity, Collaboration, Analytical Skills, Decision Making, Business Ethics, Strategic Decision-Making, Conflict Management, Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
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    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google

    Speed Up Data Analysis and Presentation Building

    Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Data Analysis, AI Enablement, Oral Expression

    4.8
    Rating, 4.8 out of 5 stars
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    775 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Evaluate AI Risks: Adopt Smart Predictions

    Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    113 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    M

    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
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    255 reviews

    Beginner · Course · 1 - 3 Months

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    I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1K reviews

    Mixed · Course · 1 - 4 Weeks

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    Knowledge Accelerators

    Dive Deeper into Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Data Visualization, Dashboard, Data Presentation, Business Intelligence, Data Modeling, Data Import/Export, Interactive Data Visualization, Data Transformation, Data Visualization Software, Data Analysis Expressions (DAX), Data Storytelling, Pivot Tables And Charts, Data-Driven Decision-Making, Data Cleansing, Microsoft 365, Microsoft Teams, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

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    U

    Universiteit Leiden

    Political Economy of Institutions and Development

    Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    388 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Strategic Leadership & Management

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
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    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, PySpark, Extract, Transform, Load, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Machine Learning Algorithms, IBM Cloud, Data Pipelines, Model Evaluation, Kubernetes, Supervised Learning, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
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    820 reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    University of California, Santa Cruz

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Time Series Analysis and Forecasting, Statistical Inference, Statistical Methods, R Programming, Forecasting, Probability & Statistics, Statistical Modeling, Technical Communication, Data Presentation, Probability, Statistics, Statistical Software, Probability Distribution, Statistical Analysis, Data Analysis, Markov Model, Model Evaluation, R (Software), Data Science

    4.6
    Rating, 4.6 out of 5 stars
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    3.5K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Problem-Solving Skills: Logical Operations
  • Advanced Techniques for Strategic Account Management: LearnQuest
  • Speed Up Data Analysis and Presentation Building: Google
  • Evaluate AI Risks: Adopt Smart Predictions: Coursera
  • Crea piezas para redes sociales usando Canva: Coursera
  • Excel and Copilot Fundamentals: Microsoft
  • Finance for Managers: IESE Business School
  • Dive Deeper into Data-Driven Decisions with Power BI: Knowledge Accelerators
  • Political Economy of Institutions and Development: Universiteit Leiden
  • Graduate Certificate in Strategic Leadership & Management: University of Illinois at Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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