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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Executives and Business Leaders

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Product Strategy, AI Enablement, Artificial Intelligence, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Compliance Training, Business Modeling, IBM Cloud, Cloud Computing Architecture, Strategic Leadership, Data Strategy, Brainstorming, Return On Investment, LLM Application

    4.7
    Rating, 4.7 out of 5 stars
    ·
    647 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    719 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    2

    28DIGITAL

    Business Implications of AI: Full course

    Skills you'll gain: Strategic Decision-Making, AI Product Strategy, Business Strategy, Business Leadership, Corporate Strategy, Organizational Strategy, Artificial Intelligence, Leadership, Digital Transformation, Organizational Change, Emerging Technologies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Making Presentations

    Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Marketing Materials, English Language

    4.8
    Rating, 4.8 out of 5 stars
    ·
    775 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Negociación exitosa: Estrategias y habilidades esenciales (en español)

    Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Communication, Conflict Management, Interpersonal Communications, Planning, Decision Making, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners: Software

    Skills you'll gain: LangChain, Agentic Workflows, CI/CD, LangGraph, AI Orchestration, AI Workflows, Model Deployment, Continuous Integration, DevOps, Continuous Deployment, Generative AI Agents, Application Deployment, AI Enablement, Cloud Deployment, Test Automation, AI Product Strategy, Program Development, Microsoft Copilot, Maintainability, Agentic systems

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    3
    Rating, 3 out of 5 stars
    ·
    71 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera
  • Generative AI for Executives and Business Leaders: IBM
  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Business Implications of AI: Full course: 28DIGITAL
  • Business English: Making Presentations: University of Washington
  • Fundamentals of Business Management : Board Infinity
  • Negociación exitosa: Estrategias y habilidades esenciales (en español): University of Michigan
  • Agentic AI Content for Practitioners: Software: Coursera
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • How to increase engagement to Instagram Business profile: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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