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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    A

    AI CERTs

    AI For Data Analysts

    Skills you'll gain: Agentic systems, Responsible AI, Data Pipelines, Law, Regulation, and Compliance, Data Ethics, Model Evaluation, Information Privacy, Data Processing, AI Workflows, Data Analysis, No-Code Development, Analytical Skills, Machine Learning, Artificial Intelligence, Real Time Data, Ethical Standards And Conduct, Machine Learning Algorithms, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Análisis de Datos de Google

    Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Literacy, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

    4.8
    Rating, 4.8 out of 5 stars
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    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analyst Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, LinkedIn, Professional Development, Data Analysis, Recruitment, Data Storytelling, Relationship Building, Presentations, Analytical Skills, Portfolio Management, Business Writing

    4.7
    Rating, 4.7 out of 5 stars
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    752 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
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    80 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu pour Youtube avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
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    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling

    4.5
    Rating, 4.5 out of 5 stars
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    979 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Analytics, Business Analytics, Business Technologies, Advanced Analytics, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making

    4.5
    Rating, 4.5 out of 5 stars
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    124 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Big Data: el impacto de los datos masivos en la sociedad actual

    Skills you'll gain: Big Data, Data Processing, Data Storage Technologies, Analytics, Economics, Policy, and Social Studies, Apache Hadoop, Real Time Data, Data Analysis, Data Ethics, Unstructured Data, Social Impact, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    658 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Data Warehousing, Data Pipelines, Business Intelligence, Data Mart, Database Management, Data Management, Process Optimization, Data Quality, Data Transformation, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
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    702 reviews

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
  • AI For Data Analysts: AI CERTs
  • Análisis de Datos de Google: Google
  • Data Analyst Career Guide and Interview Preparation: IBM
  • Product Management: Capstone Project: IBM
  • Créer du contenu pour Youtube avec Canva: Coursera
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • Introduction to Market Research: Coursera
  • Retail Digital Supply Chain: University of Pennsylvania
  • Big Data: el impacto de los datos masivos en la sociedad actual: Universitat Autònoma de Barcelona

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Modeling (9)
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Brand Management (7)

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